SMASH/75
Location to be announced · Smash burger concept
SMASH/75 is a burger concept in development by Moonlight Investments. Every patty starts at 75 grams, and the same number shapes the store, a daily moment and the merchandise.
The menu is short on purpose: three burgers, one fry, a few drinks and one dessert. The kitchen is open, waits are short, and the room is warm graphite, satin steel and dusty pink. The first location has not been announced.
Everything happens at 75
A cook weighs a 75 gram ball of beef. It hits hot steel, spreads thin and develops a crisp edge. Two patties make the standard burger.
That one number then leaves the kitchen. The slash in the logo and the lines in the store sit at 75°. The 75th burger of the day sets off a moment in the room. Limited drops are numbered to 75.
The promise is fast food with a clear point of view, designed to repeat without becoming generic.
- 75 g patties
- 75° slash and lines
- The 75th burger of the day
- Drops numbered to 75
Three burgers, one fry
Original 75, Pink Heat 75 and Onion 75. Each comes with two 75 gram patties as standard, and guests can add a third. One bun, one cheese and a shared sauce family keep the kitchen fast.
75 Fries are a shoestring cut with a signature crust dust and SMASH sauce. Drinks are a short list led by a pink lemonade, and dessert is the 75 Ice, a wrapped ice-cream sandwich made for takeaway.
- Original 75
- Pink Heat 75
- Onion 75
- 75 Fries
- Pink Lemonade 75
- 75 Ice
Built around the counter
The flagship is a warm, energetic room built around the counter rather than a conventional dining hall. Ordering, pickup and delivery handoff share one counter, and production runs in one open line behind it.
The 75 PRESS is the photo corner, and it works through an action rather than a painted quote. A guest scans the day's receipt and pulls a steel handle. A light runs for 7.5 seconds, and the guest receives a vertical clip by QR.
When 75 hits, move
Every day, the 75th burger triggers the room. The counter reaches 75/75, a pink line of light runs for 7.5 seconds, and the guest who ordered it receives a numbered steel token and a cap. A 75-minute menu bonus follows.
Once a month, a Drop 75 releases one object in 75 numbered pieces, sold in store first and never restocked. Staff wear the brand like merchandise: a black heavyweight tee, graphite trousers and a dusty-pink cap.
One kit, three sizes
The visual kit stays fixed. Seating, merchandise depth and the size of the 75 PRESS scale with the site. Few ingredients and a modular fit-out let the concept fit small kitchens and different footprints.
Landlords, developers and franchise partners interested in SMASH/75 can reach Moonlight Investments through the Partnerships page.
- Flagship: 55 to 65 sqm, 22 to 26 seats
- Street: 35 to 45 sqm, 8 to 16 seats
- Kiosk: 20 to 25 sqm, takeaway first
About SMASH/75
SMASH/75 is a smash burger concept in development by Moonlight Investments. Every patty weighs 75 grams, and the number 75 shapes the store, a daily moment and limited merchandise.
The first location has not been announced yet. The concept is designed in flagship, street and kiosk formats.
Three burgers (Original 75, Pink Heat 75 and Onion 75), 75 Fries, a short drinks list led by Pink Lemonade 75, and the 75 Ice dessert.
Partners interested in SMASH/75 can contact Moonlight Investments through the Partnerships page.